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How to collect the right customer feedback Not all customer feedback is created equal Today, companies have a vast array of customer feedback collection methods to […]
Common Strategic Planning Mistakes Every year companies spend substantial time, resources and money on their strategic planning process just to end up falling short of some […]
The Intersection of Customer Experience, Strategy and BPI Leveraging customer experience to drive business performance The Reality In today’s functional silos, executive leadership defines changes in […]
B2C Influence on B2B Customer Expectations There are noticeable differences in the way B2C and B2B companies engage, interact with, and serve their respective customer bases. […]